Byzintek Presentation

FULL-SERVICE COMMUNICATIONS SUPPORT

Byzintek can handle any or all aspects of planning, creating, producing and implementing your advertising, sales support, marketing, media, or publicity campaigns — as an independent, turnkey vendor, your agency of record, even as a consultant to your in-house team.

Corporate Communications

n  Business definition and market positioning strategy
n  Corporate and brand identity design, production, and implementation
n  Quarterly newsletters and annual reports
n  Package or label design and writing
n  Trade show exhibit design, production and use
n  Public relations, media affairs, publicity and special event support

Creative Services

n  Radio/television/video concepts, writing, production, post-production
n  Print media concept, design, writing, editing, production
n  Brochures, catalogs, flyers, mailers, pamphlets, posters, reports
n  Photography/illustration/type specification, acquisition, direction
n  Layouts, paste-ups, comps, color separations, final mechanicals
n  Pre-press/printing/bindery quality control/process management
n  Print brokering

Data Acquisition & Analysis

n  Marketing communication audit, report and recommendations
n  Primary research study formulation, writing, pre-testing, field work, results analysis
n  Secondary research source identification, acquisition, exchange
n  Focus groups, attitude surveys, product evaluation, data interpretation and implementation
n  Psychographic/demographic research; target market identification
n  Coordination of marketing and computer resources

Media Planning, Buying & Analysis

n  Advertising plan writing and development
n  Media budgeting, cost control, planning, negotiation, purchase
n  Media sales support and promotion
n  Post-buy analysis and results evaluation, vendor quality control systems
n  Co-op fund acquisition, cross-promotions, trade agreements
n  In-house agency development and media acceptance

Marketing Management

n  Strategic planning, including marketing budgeting, forecasting
n  New venture feasibility studies, pro forma, product launches
n  Marketing policies/procedures writing, organization structuring
n  Copyright, trademark or patent coordination

Size Does Matter — Just Ask Those Small, Fast-Moving, Navy Seal Teams

Wondering whether I have the bandwidth to handle your work? Autodesk Retail Products, Amiga Computers, BSquare, Heath Tecna Aerospace, Microsoft, Seattle Supersonics, Tickets.com and other prestigious corporations have found Byzintek plenty big enough to handle their key projects. (In Microsoft's case, that included mail campaigns of more than a million pieces.)

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